SKM Manufacturers, based in Olyphant, PA, produces marking tools and other products, including paint markers such as Super Metal Marker, Wet Erase Marker, and Solid Paint Marker. Their client base includes B2B relationships with brands like Sharpie and Staples, B2C connections with teachers, artists, and designers, and DTC relationships with government customers and product clubs. We were tasked with updating their 1980s logo identity, originally created by the owner and inspired by the 3M logo, to create a modern and cohesive brand identity.

 

Roles: Creative Art Direction, Visual Identity Design, Concept Development, Ideation

As their creative design studio, we focused on modernizing SKM’s brand identity while preserving its established legacy. Key contributions included:

Logo Redesign: Gave the existing logo a slight facelift to modernize its appearance while maintaining its recognizability. The updated logo reflects a contemporary and professional aesthetic that appeals to both B2B and B2C markets.

Brand Identity Development: Developed a comprehensive brand identity system that includes guidelines and structure for the new logo, ensuring consistency across all applications.

Stationery Design: Designed cohesive stationery materials, including letterheads, business cards, and envelopes, that reflect the updated brand identity.

Product Packaging: Created modern and visually appealing packaging designs for their range of marking tools, ensuring the new brand identity is prominently displayed.

Website Design: Redesigned the website to align with the new brand identity, enhancing user experience and showcasing SKM’s products and capabilities.

Apparel Design: Developed apparel designs, such as uniforms and promotional items, to reinforce brand consistency and visibility.

Internal Marketing Support: Provided ongoing design support for SKM’s internal marketing team, ensuring all day-to-day materials align with the new brand identity.

The updated logo and comprehensive brand identity system successfully modernized SKM Manufacturers’ image, making it more appealing to a diverse range of clients, from large retail brands to individual artists and government customers. The cohesive brand guidelines ensured consistency across all platforms and materials, enhancing brand recognition and professionalism.

The redesigned website and updated packaging have improved their market presence, positioning SKM as a modern and reliable provider of high-quality marking tools. This rebranding effort has strengthened their relationships with existing clients and opened up opportunities for new business ventures.

Logo Redesign
Brand Identity Development
Stationery Design
Product Packaging Design
Website Design
Apparel Design
Internal Marketing Support