Krispy Kreme - Made by Knight

Client

Krispy Kreme Doughnuts

Location

Charlotte, NC

Project Overview:

Krispy Kreme, a globally renowned coffeehouse and doughnut shop chain, engaged me as their creative/art director and visual identity designer to enhance their seasonal campaigns. Collaborating closely with their marketing team and key stakeholders, our goal was to create visually captivating content that embodies the essence of each season or holiday.

Roles: Art Direction, Visual Identity Design

Creative Involvement:

We took a comprehensive approach to developing Krispy Kreme's seasonal campaigns, ensuring each visual element was irresistibly appealing and aligned with the brand's overall experience. This involved:

Signage Design: Crafting theme-focused signage that conveyed the festive spirit of each season or holiday, integrating Krispy Kreme’s delectable doughnuts and beverages to create a cohesive brand narrative.

Display Implementation: Designing signage for various formats, including media screens, drive-through points, doughnut displays, and the website, ensuring consistent brand messaging across all touchpoints.

Collaborative Process: Working closely with Krispy Kreme's stakeholders and marketing team to meet visual requirements and expectations, ensuring our designs effectively engaged consumers.

Prepress and Production: Overseeing the prepress phase to prepare print-ready deliverables, ensuring the highest quality output that maintained the integrity of our creative vision.

By infusing creativity and strategic design into each campaign, we elevated Krispy Kreme's seasonal promotions, enhancing both consumer engagement and sales.

Outcome:

Our collaboration with Krispy Kreme resulted in visually appealing campaigns that not only captured the festive spirit but also enriched the overall brand experience. The success of these campaigns was evident in increased consumer engagement and positive feedback from customers and the Krispy Kreme team alike.

Key Services:

Art Direction
Visual Identity Design
Layout Design
Photo Rendering
Prepress