Client
Northwood Offices / The Bowl
Location
Charlotte, NC
Project Overview:
Northwood Offices embarked on developing The Bowl at Ballantyne, a dynamic dining and retail district, as part of a broader rebranding initiative for the Ballantyne area in North Carolina. As a crucial creative design resource, we collaborated closely with Northwood Offices and Asterisk Design to bring this ambitious vision to life.
Roles: Art Direction, Visual Identity Design
Creative Involvement:
In my role as creative/art director and visual identity designer, we served as an internal brand and visual identity consultant. This involved navigating preconceived ideation and brand development to elevate The Bowl at Ballantyne’s brand identity and overall experience. Key aspects of my involvement included:
Brand Development: Partnering with Northwood Offices to refine and enhance the brand identity, ensuring it resonated with the community and aligned with the overarching vision for Ballantyne current and future documentation.
Visual Design Elements: Crafting a cohesive visual identity that captured the vibrant and inviting atmosphere of The Bowl at Ballantyne, integrating elements that communicated its unique character.
Print and Digital Assets: Developing a comprehensive suite of assets, including informative sales sheets, business documents, icon systems, magazine layouts, and email designs. These assets played a pivotal role in conveying the brand’s message and engaging potential tenants and customers.
Community Engagement: Supporting grassroots events like the Ballantyne Backyard, which hosted local vendors, entertainment, and annual events like Boollantyne. Our designs effectively promoted these events, fostering community involvement and enhancing brand visibility.
Outcome:
Our collaboration with Northwood Offices and Asterisk Design resulted in a vibrant and cohesive brand identity for The Bowl at Ballantyne. The brand development and visual elements we crafted not only enhanced the business, retail, and dining experience but also strengthened community ties through engaging events and promotions. The successful rebranding of Ballantyne has positioned it as a premier destination in North Carolina, attracting both businesses and visitors alike.
Key Services:
Creative/Art Direction
Visual Identity Design
Print and Digital Asset Design
Event Promotion
Visual Identity Design
Print and Digital Asset Design
Event Promotion
2024 | Made by Knight
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