Chicago Pneumatic, a global brand within the Atlas Copco Group, specializes in construction and industrial tools through its APT division. As their creative design vendor, we worked closely with the marketing manager to produce visually compelling content that influenced key stakeholders and achieved critical business objectives.

 

Roles: Creative Art Direction, Visual Identity Design, Concept Development, Ideation

Our collaboration focused on creating a cohesive and impactful brand presence across various platforms and materials. Key contributions included:

Sales and Marketing Materials: Designed sales sheets, point-of-sale materials, and packaging promotions that effectively communicated product benefits and features to potential customers.

Advertising Campaigns: Developed social media banner campaigns, print magazine advertisements, and sales posters that captured the attention of both B2B and B2C audiences, promoting Chicago Pneumatic’s products and brand values.

Photo Rendering: Created high-quality photo renderings of products, visually demonstrating their advantages and justifying investment from consumers and businesses alike.

Brand Guideline Evolution: Assisted in evolving and refining the brand guidelines to ensure consistency and coherence in visual elements across all platforms. This involved understanding the relationships between B2B and B2C segments and positioning the brand and its products as optimal solutions for the construction, mechanical, and industrial engineering industries.

Our efforts successfully enhanced Chicago Pneumatic’s brand visibility and consistency, strengthening its market position. The visually compelling content and refined brand guidelines helped convey the brand’s value proposition, driving engagement and investment from both existing and potential customers. Through our collaboration, Chicago Pneumatic was able to effectively communicate its expertise and reliability in the construction and industrial tool markets.

Sales Sheet Design
POS Material Design
Packaging Promotion Design
Social Media Campaign Design
Print Advertisement Design
Sales Poster Design
Photo Rendering
Brand Guideline Development
Grassroots Trade Show Design
Product Contest Design
Brand Guideline Development