Aquamax Plumbing and Gas, based in Victoria, Canada, specializes in providing efficient plumbing and gas services to the community. Serving innovative builders, developers, and residential and commercial clients, Aquamax offers services such as new construction, tenant improvement, renovations, and gas system installations. Our task was to redesign the brand’s identity and visual assets to create a unique and appealing look that resonates with a broader audience.

Roles: Creative Art Direction, Visual Identity Design

As the creative art director and visual identity designer, our objective was to modernize Aquamax’s brand identity to reflect its reliability and professionalism. Key elements of our involvement included:

Brand Identity Redesign: Developed a new logo with a modern, timeless, and memorable look. The design incorporates symbolic elements reflecting pipes and gas lines, creatively forming the letters "AM" to represent Aquamax.

Visual Asset Development: Evaluated existing visual elements to determine their strategic use for the brand’s growth and integrated them into the new design. Our efforts included crafting a variety of print and digital assets:

Stationery Design: Created professional and cohesive stationery to enhance brand recognition.

Brand Photography: Captured high-quality images that convey the professionalism and reliability of Aquamax’s services.

Vehicle Wrap Design: Designed eye-catching vehicle wraps to increase brand visibility on the road.

Uniform Design: Developed stylish and practical uniforms that reflect the new brand identity.

Packaging Design: Crafted packaging that is both functional and visually appealing, reinforcing the brand’s image.

Service Signage Designs: Created clear and attractive signage for use at service locations.

Website Design and Development: Designed and developed a user-friendly website that effectively showcases Aquamax’s services and new brand identity.
 

The revamped brand identity and visual assets have significantly enhanced Aquamax’s market appeal. The new, modern look has attracted new building developers, as well as new and existing residents, reinforcing Aquamax’s reputation as a trusted provider of plumbing and gas services in the Victoria area. The cohesive and professional brand image has successfully positioned Aquamax as a leader in their industry, driving both engagement and growth.

Brand Identity Redesign
Stationery Design
Brand Photography
Vehicle Wrap Design
Uniform Design
Packaging Design
Service Signage Designs
Website Design and Development