Client
JELD-WEN Windows and Doors
Location
Charlotte, NC
Project Overview:
JELD-WEN, headquartered in Charlotte, NC, is one of the world’s leading manufacturers of reliable windows and doors. As part of their rebranding efforts, I joined the JELD-WEN team as one of the founding creatives to assist with the merger of CMD’s Agency marketing team. My role as Design Director involved visually communicating the new brand identity and providing creative assistance throughout the rebranding process.
Roles: Creative Art Direction, Visual Identity Development, Creative Team Management
Creative Involvement:
During the rebranding, we transformed various elements to align with the new brand identity, ensuring a cohesive and modern look across all platforms. Key contributions included:
Visual Identity Updates: Assisted in updating JELD-WEN's visual identity to reflect the new brand direction, ensuring a modern and consistent appearance.
Packaging Design: Developed new packaging designs to align with the updated brand identity, enhancing the visual appeal and consistency of JELD-WEN products.
Merchandise Design: Created branded merchandise to reinforce the new identity, ensuring all promotional items reflected the updated brand standards.
Web and Marketing Collaterals: Designed and updated web and marketing materials to effectively communicate the new brand identity to both internal and external audiences.
Creative Team Management: Managed the internal creative team responsible for implementing the approved design direction from CMD’s acting creative director across all collateral and marketing materials.
Retail Branding Presence: Ensured the updated brand identity was consistently applied across retail stores, including Lowe’s Home Improvement, Home Depot, and Menards, covering all 50 states.
Outcome:
The rebranding of JELD-WEN successfully modernized the company's image, making it more appealing and recognizable across various platforms and retail locations. The cohesive visual identity updates, packaging, and marketing materials contributed to a stronger market presence and brand consistency.
By effectively managing and guiding the internal creative team, we ensured that all elements of the new brand direction were seamlessly integrated across all collateral and marketing materials, both internally and externally. This comprehensive rebranding effort has positioned JELD-WEN as a leading and reliable manufacturer of windows and doors, reinforcing their reputation in the market.
Key Services:
Visual Identity Development
Packaging Design
Merchandise Design
Web Design
Marketing Collateral Design
Creative Team Management
Retail Branding Implementation
Packaging Design
Merchandise Design
Web Design
Marketing Collateral Design
Creative Team Management
Retail Branding Implementation
2024 | Made by Knight
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